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Ethnography & Customer's Journey, Privacy & Security, Big Data Insurance Trends

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Dear Chicago BI/DW and Analytics Professionals,
We cordially invite you to attend our upcoming TDWI Chicago Chapter meeting on March 4, 2016. Come meet other local professionals, swap business cards, share ideas, and exchange career advice while listening to quality presentations in a vendor-neutral setting, which is the hallmark of TDWI education. Our speakers will be DW/BI end-users reporting on their success and lessons learned implementing various BI tools or projects. Please see our detailed meeting agenda below.


Friday, March 4, 2016
8:30 am to 12:00 pm



IBM Chicago Center
71 South Wacker Dr.
6th Floor
Chicago, IL 60606


Ethnography & Customer's Journey, Privacy & Security, Big Data Insurance Trends



8:30 – 8:45 am

Arrivals, Networking and TDWI Sponsors
Opening remarks by Dave L. Majcher , TDWI, Chapter President

8:45 – 9:30 am

Presentation: “Insurance Industry Best Practices & Trends”
Mike Freiburger, IBM, Big Data & Analytics Architect

9:30 – 9:45 am

Question and Answer Session

9:45 – 10:15 am

Presentation: “Privacy and Information Security – A Practical Approach”
Diana Salazar, CISM, Program Manager, GE Capital

10:15 – 10:30 am

Question and Answer Session

10:30 – 11:15 am

Presentation: “Data's Qualitative Side: Ethnography and the Customer's Journey”
Mike Harmon, Director of Development, Conifer Research

11:15 – 11:30 am

Question and Answer Session

11:30 – 12:00 pm

TDWI Events and Knowledge information
Closing Comments & Wrap-Up



Space is limited so sign up early!

To become a member at a 10% discount, please click here and use priority code chicpt1 For more information about TDWI Membership, contact [email protected].
To contact a Chapter officer, click on name of the officer located on the top right hand column of this page.

Bios of Presenters

Mike Harmon, Director of Development, Conifer Research

Corporate researchers routinely use qualitative measures to help understand attitudes, behaviors and motivations of their customers. Ethnography - a specialized qualitative approach rooted in anthropology - is well-regarded for its ability to produce insights that inform corporate strategy, product development and messaging. In this presentation we'll cover ethnographic approaches and how the qualitative data is managed through some proprietary web-based tools that Conifer has developed. 

Conifer Research, a 15 year-old consultancy that specializes in ethnographic research. Mike's first exposure to ethnography came as part of a user experience team at a global consumer electronics manufacturer. Today he works with research and user experience teams of large corporations to develop research programs that help them better understand their consumers. 

Diana Salazar, CISM, Program Manager, GE Capital

Individuals generally use autopilot for information security within their organizations and their private lives. A proactive approach for key areas can provide increased security of sensitive information. Focusing on specific control areas provides scalability and integration for broader information security deployment within organizations. In this presentation, we will cover various approaches for improved security within organizations and monitoring your privacy.

Diana is responsible for helping organizations, corporate and non-profit, navigate the new digital frontier advising on cyber security issues and building technology strategies that drive performance and business value. She has lead and managed implementations for large organizations in a wide variety of industries, Global 2000 and Fortune 1000 organizations. Her information security frameworks implementations have received multi-year certifications. She is an invited speaker at Chicago-area business organizations and universities providing thought leadership on the state of cyber security, technology risk, project management leadership and digital careers of the future.

Mike Freiburger, IBM Architect, Data Integration, Governance & Analytics

Mike will be discussing practices and trends solutions around Customer Care & Insight, Data & Analytics, Data Governance, and Master Data Management initiatives. These include leveraging Data Models, Data Integration Tooling, and MDM capabilities to effectively leverage the ACORD standard, provide a Single View of the Customer, Cross-Sell and Up-Sell, Customer Retention, and Chanel Management solutions.

Mike has over 20 years of experience in Information Technology with an emphasis on the Insurance and Financial Services sectors. His extensive background in Banking, Insurance, Big Data, MDM provides Enterprise Data Warehouse solutions. His experience in the Banking and Financial Services sector began by creating software solutions for a banking services provider and followed with becoming an executive in charge of multiple divisions responsible for creating Data Warehousing, Reporting, and CRM solutions. Since joining IBM in 2000, he has worked with numerous customers in creating reference architectures in support of their data integration initiatives. This includes integrating new products and services with existing products to create comprehensive solutions for customers in the Insurance and Financial Services sectors.

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