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September 15, 2017: Value of Information & Data Vault Use Case

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Dear TDWI Carolinas BI/DW and Analytics Professionals,
We cordially invite you to attend our upcoming TDWI Carolinas Chapter meeting on Friday September 15, 2017. Come meet other local professionals, swap business cards, share ideas, and exchange career advice while listening to quality presentations in a vendor-neutral setting, which is the hallmark of TDWI education. Please see our detailed meeting agenda below.


Friday September 15, 8:30 a.m. – 12:00 p.m.


Gates Conference Room, room 02.200 in the Met2 building:

201 MetLife Way
Cary, NC 27513
GPS: If your device does not recognize the address, key in:
9000 Weston Parkway, Cary, NC 27513
From points east (Raleigh and surrounding areas): Take I-40 west towards Durham to exit 287 for Harrison Avenue. Turn left onto Harrison, travel 0.5 miles, and turn right onto Weston Parkway. The entrance will be on your right in 1.7 miles.
From points west (RDU Airport/Durham and surrounding areas): Take I-40 east towards Raleigh to exit 285 for Aviation Parkway. Turn right onto Aviation, travel 1.4 miles, and turn left onto Evans Road. Travel 0.7 miles and turn left onto Weston Parkway. The entrance will be on your left in 0.4 miles.


Value of Information & Data Vault Use Case

Click here to register for the next upcoming event


8:30 – 9:00 a.m.

Networking and Registration

9:00 – 9:15 a.m.

Introductions and Chapter Business

9:15 – 10:15 a.m.

Brad Bergh: Uncertainty, Risk, and the Value of Information


This presentation looks at measuring the quantity and value of information in a strategic BI environment. We begin by looking at what distinguishes data from information and discover the need to first understand uncertainty. Understanding uncertainty gives us the capability to offer a definition of information and leads us to a way to measure the quantity but not the value of information.
To measure value, we first need to examine the nature of value. Value results from making a trade-off, which leads us to look at the defining characteristics of a decision and the concept of “potential loss,” aka “risk.” Shortly thereafter we have a way to measure the value of information. There are tools and process templates to help compute and visualize such results.

10:15 – 10:30 a.m.


10:30 – 11:15 a.m.

Mike Brennan: Use Case—Data Vault

11:15 – 11:45 a.m.

Q&A, Open Discussion

11:45 a.m. – 12:00 p.m.


Click here to register for the next upcoming event


Space is limited so sign up early!

Bios of Presenters

Brad Bergh
Brad Bergh is an independent information consultant providing leadership modeling decisions and using data to answer questions of importance. Mr. Bergh has over 40 years of experience in decision support—helping decision makers take a disciplined, value-focused, probability-based approach to decision making at all levels. His most recent research is in measuring the quantity and value of information and in using measured information to improve decision processes.
He is a veteran, having served with the Navy Security Group Command as an Operations Research Officer, and has been an employee of EDS, Dupont, Version, Lotus Development, and Teradata, among others. In a consulting capacity, his clients include Time Warner Cable, The Home Depot, Met Life, The Defense Commissary Agency, UPS, The Navy Federal Credit Union, Blue Cross Blue Shield of Pennsylvania, and The PQ Corporation. During his career, he has filed roles with titles such as Executive Director, Data Architect, Data Modeler, Founder and CEO, Project Lead, and Managing Consultant.
Mr. Bergh has a master’s degree in economics from Virginia Tech. His bachelor’s degree in economics and applied mathematics is from the University of Delaware.
He has been a member of TDWI since January 1996 and is a Certified Business Intelligence Professional (CBIP) at the Mastery level as well as a Certified Data Vault 2.0 Practitioner.
Brad lives with his wife, Jeanie, on the side of a mountain overlooking a pastoral valley near Asheville, North Carolina. Together they like to absorb the artistic culture, visit farmers’ markets, hike the trails, swim the streams, raft the rivers, and visit the local brew-pubs with their kids and grandchildren, all of whom live nearby.
Mike Brennan
Director Analytics and Integration at Vidant Health
A leader with 25 years of experience in data warehousing, business intelligence, analytics, and information/data management functions in direct marketing, consumer packaged goods, and healthcare. 

He is responsible for enterprisewide data strategy, utilization, management, governance, and integration. Mr. Brennan directs several teams either directly or indirectly in providing solutions across all of Vidant Health and its affiliates using self-service business intelligence, process business intelligence, data visualization, predictive analytics, and customized reporting.

Upcoming Meetings

Friday morning October 13, 2017, Ralph Hughes will present an “Introduction to Agile DW/BI.”

Ralph Hughes currently serves as chief systems architect for Ceregenics, Inc., leading business intelligence programs and projects for Fortune 500 companies in aerospace, telecommunications, and pharmaceuticals. He holds bachelor’s and master’s degrees from Stanford University in computer modeling and econometric forecasting. A certified Scrum Master (CSM) and PMI project management professional (PMP), he has been building data warehouses since the early 1980s and was the primary inventor of the Agile Data Warehousing(TM) methodology. He lives in Denver, Colorado, skiing and fly fishing between projects.

p> Specialties: data warehousing, business intelligence, data-driven software architecture, requirements management, software project management methods, rapid data warehouse project initiation and delivery

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