RESEARCH & RESOURCES

Melissa Launches Contact Zone, New Customer Data Management Platform

Combines data integration and data quality to better manage customer data.

Note: TDWI’s editors carefully choose vendor-issued press releases about new or upgraded products and services. We have edited and/or condensed this release to highlight key features but make no claims as to the accuracy of the vendor's statements.

Melissa, a provider of global data quality and identity verification solutions, has launched Contact Zone, a comprehensive customer data management platform. Contact Zone is optimized for organizations that want to make trusted data available across the enterprise through the marriage of Pentaho Data Integration (PDI) and Melissa global data verification and enrichment tools. By combining extraction, transformation, and loading (ETL) capabilities with data cleansing and enrichment functionality, data stewards can readily gain a single customer view, break down information silos, improve data quality, and develop CRM and marketing strategies that boost revenue.

Contact Zone offers an intuitive, graphical, drag-and-drop design environment. Data managers can visually design data transformations, apply standards, and cleanse and enrich big data stores for easy reporting, analysis, and migration to the data warehouse. With hundreds of integrated database connectors, Contact Zone offers ETL capabilities for all types of relational and big data. Data can be easily imported from different sources and exported as clean, enhanced data ready for meaningful and accurate enterprise analytics.

Contact Zone offers a scalable, standards-based architecture; its full spectrum of data quality operations, including profiling, generalized cleansing, address/name/phone/email verification, global ID verification, IP and geolocation, deduping, and golden records, can be executed via Hadoop or the cloud as either batch or real-time processes.

For more information on Melissa's Contact Zone customer data management platform, visit http://www.melissa.com/data-integration/contact-zone.html.

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