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Data Digest: Truth in Data, Engaging Customers with Custom Data, and Predictive Analytics Key to Your Future

Articles we found of interest examine how to find the truth in data (when is a negative comment actually positive), engaging existing customers with a personal touch, and how predictive analytics is in your future.

Finding Truth in Data’s Deceit
(Source: Datanami)

There is so much data being produced every day for companies to analyze and turn into business strategies, but data analytic tools have some common problems that prevent proper analysis. These are four ways data crunching tools, and data itself, lie to you.


Engaging Your Consumers with Data
(Source: Click Z)

Data is used to find new customers, but retaining existing consumers is equally possible through data. Providing past clients with personalized data and offers the same way one might provide potential consumers keeps former customers happy and more willing to buy from you again. Here are four ways to engage your customers with personalized information.


Real-Time Predictive Analytics the Key to Future Success
(Source: CIO Insight)

The best way to stay on top of all that new data might be to analyze it as it comes in. Building an infrastructure to capture and analyze data in real time is an efficient way to constantly evolve your enterprise to meet consumer demands.

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Quint Turner is an editorial intern at TDWI and an undergraduate English student at Skidmore College. Follow his blog at

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