RESEARCH & RESOURCES

Melissa Data’s Listware Online Offers Efficient Cloud-Based Data Quality to Business Users

Simple data upload ensures rich, clean customer data; improves communications, marketing campaigns and donor outreach.

Note: TDWI’s editors carefully choose vendor-issued press releases about new or upgraded products and services. We have edited and/or condensed this release to highlight key features but make no claims as to the accuracy of the vendor's statements.

Melissa Data, a provider of contact data quality and integration solutions, has released Listware Online, its cloud-based service enabling efficient, affordable data cleansing, validation, and enrichment for business users. This comprehensive service capitalizes on Melissa Data’s versatile and proven data quality tools, searching multi-sourced data to verify name, address, phone, and e-mail address, and provide change-of-address processing. The service also adds critical missing information to improve customer data, fueling effective sales and marketing, as well as improving fraud detection and identity verification.

“Listware Online is a cloud-based solution that takes the headaches out of maintaining clean contact data. There is no software to install.  Users just upload a text or CSV file, and the system does all the work,” said Greg Brown, vice president of marketing, Melissa Data.

Listware Online verifies, corrects, and standardizes U.S. and Canadian addresses and adds missing name, address, phone, and e-mail information. The service also appends a wealth of additional data; for example, options include latitude/longitude coordinates; property data such as owner or mortgage amount; census data such as county, tract, block, or place; and demographic data such as date of birth, income, or occupation. One of the most popular uses for Listware Online is the pre-processing summary report, allowing users to review what type of data cleansing or enrichments are recommended. The service incorporates a convenient credit system ensuring users only pay for the data they receive. Every month users receive 1000 free credits to use in cleaning up or enriching their data.

For more information, visit www.MelissaData.com.

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