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Logi Analytics Releases 2015 State of Embedded Analytics Report

User adoption of embedded analytics grows more than traditional, non-embedded business intelligence tools.

Note: TDWI’s editors carefully choose vendor-issued press releases about new or upgraded products and services. We have edited and/or condensed this release to highlight key features but make no claims as to the accuracy of the vendor's statements.

Logi Analytics, a self-service analytics provider, has released results from its third annual State of Embedded Analytics report about how organizations embed business intelligence and analytics inside their software applications. [Editor’s note: Short registration must be completed to access report.]

The report revealed that embedded analytics leads to greater realization of strategic business benefits, such as improved customer satisfaction, an enhanced user experience, and increased end-user adoption.

In addition to commercial independent software vendors (ISVs) and software-as-a-service (SaaS) providers that Logi has surveyed in prior years, this year the report included non-commercial, IT-managed applications used by internal staff and partners. The research revealed that commercial applications lead in their adoption of embedded analytics, and integrate analytics deeper with their applications.

Additional Report Highlights

  • The majority of applications have embedded analytics: 65 percent of all application providers embed business intelligence and analytics within applications
  • End-users expect BI inside the applications they use every day: 82 percent of all application providers say that embedded analytics is important to their users
  • Embedded analytics sees greater user adoption over traditional, non-embedded BI: Application providers say 40 percent of their app’s total user base leverages BI and analytics on a regular basis, which is 10 percent higher than the ceiling for user adoption of traditional BI tools as reported by industry analysts
  • The value of embedded analytics has nearly doubled since 2013: The median value of analytics relative to the overall product was reported at 43 percent, up from 35 percent and 22.5 percent in 2014 and 2013 respectively; the median value of how much additional commercial application providers charge on top of their core offering is 25 percent, up from 15 percent in 2014
  • The majority of application providers (62 percent) plan to invest in embedded analytics in the next 12 months: Many plan to mature in how deeply analytics is integrated within their application’s user experience

“All modern software applications today must deliver insights and analytics at the core,” said Alvin Wong, manager, product marketing, Logi Analytics. “We see the use of data transforming all products and services. Not only are all companies becoming software companies, all software applications are becoming analytic applications. As more companies adopt this point of view, we anticipate more compelling and intuitive business applications will come to market and more users will be able to make smarter business decisions.”

The report is based on an online survey of more than 500 business and technology professionals, conducted in February 2015. Respondents included C-level executives, product managers, product developers, and software engineers at companies of all different sizes.

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