By using website you agree to our use of cookies as described in our cookie policy. Learn More


InetSoft BI Tool Adds Connectors to Google Analytics and AdWords, Microsoft SharePoint

Improves custom dashboard design, adds unique data mash-up options.

Note: TDWI’s editors carefully choose vendor-issued press releases about new or upgraded products and services. We have edited and/or condensed this release to highlight key features but make no claims as to the accuracy of the vendor's statements.

InetSoft Technology has added new, custom data connectors for popular enterprise applications: Google Analytics, Google AdWords, and Microsoft SharePoint. Business users and IT staff get upgraded dashboard and reporting design tools and can now combine data from these applications with other enterprise data for a more comprehensive view of performance.

Google Analytics and AdWords capture an enormous amount of data about Web site usage and PPC ad performance. The SaaS-based application provides good dashboard and reporting for the basic metrics marketers need to watch, such as visitor counts and drill-down into sources of traffic. However, advanced reporting, such as by custom conversion type or visual analysis using multidimensional charting, is lacking.

On the other hand, Microsoft SharePoint includes good tools for interactive dashboarding, but lacks a high degree of self-service and support for data mash-ups on as wide a range of external data sources.

InetSoft's Style Intelligence business intelligence application offers improvements in all of these areas. The application provides drag-and-drop dashboard design tools that make the creation of simple dashboards easy enough for business users while providing great flexibility and control to meet developers’ advanced information presentation requirements. Completed analytical dashboards support high levels of personalization, data exploration, and collaboration across any organization.

With a goal of being able to connect to almost any data source, InetSoft's Style Intelligence adds these connectors to the list of supported third-party data sources that do not already have open standards based connectivity:

  1. OLAP cubes such as Microsoft SQL Server Analysis Services, Hyperion Essbase, Oracle OLAP, and SAP NetWeaver
  2. SAP Business Information Warehouse (SAP BW)
  3. Progress
  4. PeopleSoft
  5. JD Edwards
  7. Siebel CRM

“With these data connectors, we continue to round out the range of information that users can monitor in dashboards and interactively explore using our business intelligence software,” explained Mark Flaherty, chief marketing officer at InetSoft. “We see the continued evolution of business users wanting to build the complete picture of corporate performance, which means drawing the lines between multiple operational systems. Whether the data is in the cloud or on premise, our Style Intelligence platform provides that data virtualization and visualization solution.”

Style Intelligence is a full-featured business intelligence solution for dashboard reporting that includes a data mashup engine. End-users get visually compelling, highly interactive access to data, and IT benefits from a highly customizable, easy-to-learn, and quick-to-deploy business intelligence toolset and information delivery platform. Data mash-up capabilities allow for the integration of disparate data sources, enabling agile development and providing maximum self-service, while the application’s SOA architecture and open standards-based technology make for an ideal embedding and integration-ready application for dashboards, production reporting, and visualization.

More information is available at

TDWI Membership

Get immediate access to training discounts, video library, BI Teams, Skills, Budget Report, and more

Individual, Student, and Team memberships available.