RESEARCH & RESOURCES

Capscan Enhances, Enriches Customer Contact Data

Enterprises can enhance their international contact data using worldwide address data and geo-coding capabilities.

Note: TDWI’s editors carefully choose vendor-issued press releases about new or upgraded products and services. We have edited and/or condensed this release to highlight key features but make no claims as to the accuracy of the vendor's statements.

Capscan, a supplier of UK and international address management solutions and data quality services, has updated Matchcode International. Thanks to partner Loqate's Geo-data Quality Engine, Matchcode International users can enhance the value of their international contact data using worldwide address data and geo-coding capability for 240 territories.

With a more competitive global marketplace motivating businesses to increasingly look overseas to expand their operations, the quality of international contact data is imperative in generating effective global sales and marketing campaigns and maintaining operational efficiencies. Different languages, address formats, customs, and unique characters present businesses with challenges when they enter new markets.

The new Matchcode International features improved matching speeds, more accurate results, a wider coverage of global address data, and a multitude of ways to cleanse, validate, and enhance customer data held by a business. As a result, customer databases are populated with accurate and correctly formatted international address data, reducing mailing costs and exposure to identity fraud as well as better customer service..

Matchcode International uses Loqate’s Geo-data Quality Engine’s parsing and analysis technology to provide highly accurate matching rates against an improved breadth and depth of international reference data from national postal authorities and other verified sources.

Matchcode International identifies, parses, verifies, and enriches geographic and location based international data such as postal address and latitude/longitude coordinates. It also offers even more opportunities for businesses to enhance international contact data with external datasets such as worldwide geocoding (appending addresses with latitude longitude co-ordinates, including over 80 countries to rooftop level), lifestyle, and business-to-business information that can add value to existing enterprise data.

The standalone version of Matchcode International is available now. Capscan plans to introduce on-demand and Software-as-a-Service (SaaS) versions at a later date.

More information is available at www.capscan.com.

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