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Letter from the Editorial Director

This new edition of What Works in Data Integration offers a fresh, topically focused collection of customer success stories and expert perspectives. We’re proud to offer this resource to enhance your understanding of the tools, technologies, and methods that are central to data integration today. We’ve arranged these case studies and lessons from the experts into specific categories to guide you through the articles: data governance, data integration, data quality, and master data management, as well as a special section on data warehousing.

Here’s what you will find inside:


What Works case studies are meant to present snapshots of the most innovative BI and DW implementations in the industry today. The case studies included in this volume demonstrate the power of data integration and data warehousing for industries ranging from marketing firms to automobile finance companies.


Included in this issue of What Works are articles from leading experts in the services, software, and hardware vendor communities. These lessons provide perspectives about data integration and data warehousing best practices and trends.


In “Raising the Bar for Data Profiling,” Philip Russom, senior manager of TDWI Research, details the four practice areas of data profiling and 10 best practices indicative of a mature, feature-rich implementation. Russom writes that technical users scrimp on data profiling by doing it rarely or shallowly, and this negligence of data profiling has engendered a body of poor practices.


There’s more from TDWI Research. What Works includes excerpts from TDWI’s recent Best Practices Reports, Next Generation Data Warehouse Platforms and Unified Data Management, both by Philip Russom.

We hope you enjoy this collection of case studies, best practices, and expert insight focused on data integration and data warehousing. We look forward to your comments. If there is anything we can do to make this publication more valuable to you, please let us know. And please join me in thanking the companies that have shared their stories and successes, their technology insights, and the lessons they have learned.

Denelle Hanlon
Editorial Director, What Works in Data Integration

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