RESEARCH & RESOURCES

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5 Ways Go‑to‑Market Teams Use Data as a Service

March 27, 2025

Barely over a quarter (26.5%) of business leaders consider their companies to be data-driven. With the amount of information out there and how fast it changes, it is not easy to go from data to insights to action.

Data as a service (DaaS) is a modern approach to business data that extracts business insights from data, then delivers that directly into the tools your teams use to drive performance.

This e-book will show you five enterprise GTM use cases of leading business-to-business (B2B) brands using DaaS to create successful business outcomes for their sales and marketing teams.


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