How Data Practitioners Can Accelerate Sales and Marketing Wins
January 2, 2025
Without a single source of reliable truth that’s well-integrated into data tools and widely accessible by sales, marketing, and customer success teams, your enterprise won’t get the full value of its data. As a result, you can miss out on revenue-generating opportunities.
More than half of surveyed data professionals reported that 25% or more of revenue was impacted by poor data quality.
Download this free e-book to learn more about:
- How ZoomInfo and BigQuery work together to help our customers solve data-quality challenges.
- How to drive sales and marketing alignment
- Activating data to help marketing leaders improve campaign performance
- Helping sales leaders leverage data to prioritize their team’s activity and improve performance