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Unlocking Business Value with Generative AI: Current Trends and Future Potential

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Generative AI is rapidly becoming a priority for organizations looking to unlock new opportunities and enhance decision-making, according to TDWI research. Although a small percentage of companies currently have generative AI models in production, a significant number are actively experimenting with its capabilities. TDWI anticipates an increase in generative AI adoption in 2025 as organizations integrate these systems into their operations. Early use cases have focused on analyzing unstructured company text documents, enabling businesses to generate summaries, classify content, and reformat documents efficiently.

As generative AI technologies mature, TDWI expects the next phase of adoption to leverage more diverse data types, including structured data from company databases and other sources. Guardrails will also become important. Join TDWI’s VP of Research, Fern Halper, Ph.D., as she discusses current trends and future opportunities for generative AI.

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