TDWI Snapshot | State of AI: Between Experimentation and Execution
November 12, 2025
Organizations today face a challenge with AI that looks deceptively simple.
AI has moved beyond speculation and is now within reach of almost every enterprise. Leadership teams generally understand what AI might accomplish, while employees experiment with tools in their daily work. A recent conversation between Rowan Bailey, chief product officer at ZoomInfo, and Donald Farmer, research fellow at TDWI, covered the latest TDWI research into AI adoption trends and industry perspectives on what’s holding organizations back.
The gap between testing and trusting remains wide, and the factors delaying deployment tell us something uncomfortable about how unprepared many organizations remain.
Download this snapshot report to learn more about TDWI research findings and insights raised during this discussion!