July 26, 2024
Many organizations are making a continuous effort to broaden access to data and analytics.
By breaking down traditional barriers to data access and understanding, data democratization can catalyze growth and innovation. Self-service analytics can help with customer analytics, product analytics, and much more.
Democratization can help companies become more mature in analytics. If product and marketing groups can do their own analysis, then existing data analysts can be trained to perform more advanced analytics. Democratization enables organizations to grow their skill base while helping those closest to the products and business gain important insights.
This TDWI Checklist Report provides current best practices for democratizing analytics. Product analytics is used in examples throughout the report, although the points apply to other kinds of analytics as well.