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Case Study: Analyzing Operational Data to Improve the Guest Experience

Restaurant managers don’t have a lot of time to run reports or analyze data, so they like being able toview pertinent information just by pushing buttons in a dashboard.

  • October 29, 2008

Lesson from the Experts: Giving Business Users the Power to Make Data Actionable

Most business users don’t have access tothe data they need to make better decisions,although most of this data already resides intheir company systems. Search technologycan find data if it exists in a cell, report, ordocument that someone else has generated.But if you’re looking for something new—aggregated, summarized, or trending data thatrequires you to create a new report—thenyou’ll need a technology that conducts analysisas well as search. Historically, businessintelligence (BI) tools have been the answer,but usability has limited accessibility andprevented positive results. TDWI researchreports adoption rates in the low 20%range of users within the enterprise.(Wayne W. Eckerson, TDWI’s Best of BI,Vol. 5, 2007, “Contemplating Consolidation,”p. 14.) The problem is not just the complexityof BI tools, but the need to understandthe data—where it’s stored, what it’s called,and how it’s structured. IT and BI analystshave historically owned the data and accessto it, because they know how to get at it andhave learned the tools of the trade used toleverage it.

  • October 29, 2008

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