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This article originally appeared in the issue of .
A new study suggests that one key to driving analytic uptake is to put analytic technologies into the hands (or at the fingertips) of more users.
The ability to know what people want by observing how they think as you follow their clickstream data is a powerful way to support business decisions.
Real-time or not real-time is no longer the question.
Few industry watchers foresee much in the way of serious overlap between Big Blue's existing data warehousing assets and Netezza's. However, IBM will probably have to make some tough choices, particularly on the software side.
As data warehousing has continued to evolve, many vendors have introduced technologies they marketed as new and innovative -- but are they?
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