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See the most recent Vendor articles below.


In Social Media Analytics, Beware of "Social Contagion"

Marketing professor Andrew Stephen sees two primary problems with the way most companies handle social media analytics: a lack of data-driven assessment and social contagion.

Data Digest: Democratized BI, Data Storytelling, Story-Driven Visualizations

How many types of enterprises benefit from democratized BI, how to improve marketing with data storytelling, and how to find strong narratives to drive your data visualizations.

Data Digest: Security Culture, Data Cataloging, Attracting Data Scientists

Why you need a culture that values information security, how data cataloging can help organize data lakes, and how to attract data scientists with a great job description.

Can We Use Social Media to Measure a Merger's Impact?

When two companies merge, are their products or services different enough to justify separate existences? Researchers are using social media analytics to answer these types of questions.

5 Minutes with an Analyst: Thomas Jepsen of Contractor Quotes

Thomas Jepsen's company helps connect homeowners and contractors. Jepsen spoke with Upside recently about his work

Data Digest: Cyberattacks from IoT, IoT Malware Released, IoT Insight Strategies

Learn how IoT devices were used in DDoS attacks, when such malware works, and how to gain more insights from IoT data.

Preparing for the Elastic Age of BI and Analytics

New TDWI research uncovers three of the most significant drivers behind current and planned use of cloud computing for BI and analytics.

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