Learn how to use analytics to improve your marketing, select the best big data science tools, and improve data quality for more accurate analytics.
- By Quint Turner
- June 24, 2016
Now you understand behavioral analytics, and you can distinguish between individuals sharing a single customer account. How can you use this information for business advantage?
- By David Loshin
- June 23, 2016
When multiple customers use one account, it can cause problems for your predictive models. Use behavioral analytics to separate the personas and improve your customer service.
- By David Loshin
- June 22, 2016
Over the years, CRM tools have evolved from simple customer databases into increasingly more sophisticated tools for engagement, but the growing amount of customer data brings new challenges.
- By David Loshin
- June 20, 2016
Learn about trends in cognitive computing that help enterprises manage big data, why you may be struggling with data quality and what to do about it, and 5 best practices in big data security.
- By Quint Turner
- June 17, 2016
Converged data platforms allow enterprises to make decisions faster, even in real time, transforming organizations across a wide variety of industries.
- By Steve Wooledge
- June 17, 2016
Improve your data quality, get the most out of your big data projects, and hire a great data scientist with the tips in today’s articles.
- By Quint Turner
- June 15, 2016
Learn how human insight is still necessary to get value out of big data, 5 hard truths you need to know about building an IoT project, and which IoT data you should store for later analytics.
- By Quint Turner
- June 14, 2016