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CYTRIO Research Shows Most Companies Still Exposed to CCPA, GDPR Compliance Fines

As enforcements begin to take effect, 91 percent of companies are not prepared for CCPA privacy compliance; 94 percent are not prepared for GDPR, risking enforcement penalties.

Note: TDWI’s editors carefully choose press releases related to the data and analytics industry. We have edited and/or condensed this release to highlight key information but make no claims as to its accuracy.

CYTRIO, a next-generation data privacy compliance company, has published findings from its research into the state of readiness to comply with the California Consumer Privacy Act (CCPA), California Privacy Rights Act (CPRA), and the European Union’s General Data Protection Regulation (GDPR).

The research indicates that as of June 30, 2022, 91 percent of companies across all verticals, states, and business sizes that must comply with CCPA are still not prepared to meet the CCPA privacy rights compliance requirements. Further, 94 percent of companies that must comply with GDPR are ill prepared to meet the GDPR privacy rights compliance requirements.

“The majority of companies that must meet CCPA, CPRA, and GDPR compliance have a long way to go, and with enforcements looming, many are exposed to compliance enforcement fines and private right of action,” said Vijay Basani, founder and CEO of CYTRIO. “Through our ongoing research, we aim to educate the market on the importance of data privacy rights compliance, the need to enable consumers to easily exercise their data privacy rights, and how companies can build trust with their customers by leveraging automated data subject access request (DSAR) submission and response solutions.”

During Q2 2022, CYTRIO researched 1,525 companies, bringing the total number of mid- to large U.S. companies with revenues from $25 million to $5+ billion researched to 8,270 since Q3 2021. CYTRIO’s Q1 research found 90 percent of companies were not fully compliant with CCPA and CPRA DSAR requirements and 95 percent of companies were using error-prone and time-consuming manual processes for GDPR compliance.

The Q2 research also revealed that more than half of companies that acknowledge in their privacy policy their need to comply with CCPA do not provide a mechanism for consumers to exercise their data privacy rights. Companies are slowly shifting up the compliance maturity curve with 3.5 percent of companies that were using manual processes in Q1 2022 having moved to compliance automation solutions, while 6 percent of non-compliant companies moved to a manual process to begin compliance with CCPA.

Other observations from the Q2 research include:

  • Almost a quarter (22 percent) of companies stated they need to comply with both CCPA and GDPR, an almost 6 percent increase from the Q1 2022 cohort.
  • The trend of larger companies (1,000+ employees) deploying automated solutions at a slightly higher rate than smaller companies (fewer than 1,000 employees) continues, though the vast majority are unprepared for compliance.
  • Though CCPA is agnostic to industry verticals, the top three most-compliant verticals remained the same from the end of Q1 2021 to the end of Q2 2022: business services, retail, and finance, making up 55 percent of the companies researched.
  • B2C companies are more likely to deploy an automation solution and are better prepared to comply with CCPA data privacy rights. More than 52 percent of B2B companies do not provide a mechanism for consumers to exercise their data privacy rights compared to 47 percent of B2C companies.

Data privacy rights are becoming more urgent because the expansive CPRA that goes into effect on January 1, 2023 requires companies to deploy an effective and scalable CCPA compliance management solution.

To access the full findings of CYTRIO’s most recent data privacy research, go to (user e-mail address required for access).

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