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SnapLogic Flows Brings Self-service, No-code Integration and Automation to Every Business User

Modern interface empowers non-technical teams in sales, marketing, finance, and HR to quickly and easily develop integrations and automations.

Note: TDWI’s editors carefully choose vendor-issued press releases about new or upgraded products and services. We have edited and/or condensed this release to highlight key features but make no claims as to the accuracy of the vendor's statements.

SnapLogic, provider of hybrid intelligent integration platforms, released a new version of SnapLogic Flows. The solution makes it easier for teams in departments such as sales, marketing, finance, and HR to build new integrations and automations themselves that support daily operations, solve business needs, and speed up time to market and results.

SnapLogic Flows has been engineered to assist business users to integrate the enterprise systems and automate the processes that enable them to do their best work. For example, it helps marketing and sales teams build integrations and automations that grow their prospect pipeline; capture, manage, and route leads; and analyze and report on campaigns. With Flows, users can automate business processes across common marketing and sales apps -- such as Salesforce, Marketo, Google Sheets, and Slack -- to accelerate user productivity and business results.

Marketing ops and sales ops personnel can automate repetitive and mundane tasks such as lead upload from a field event or content syndication to Salesforce or Marketo, keep contacts synchronized between these core systems, or get notified via email or Slack whenever information about a customer contact is updated.

In addition, new support has been added for ServiceNow and Microsoft Sharepoint that enables fast and simple automations for creating, managing, and getting notified about service tickets; creating shared workspaces for campaigns; managing content in these spaces for increasingly distributed teams; and more. 

Ensuring IT Oversight and Governance

SnapLogic Flows increases productivity across all business units in the enterprise using a guided approach to connecting cloud or on-premises applications and data. Its interface and approach, which include features such as in-app documentation and intelligent defaults, eliminate manual interactions and improve productivity by preventing users from having to search for answers in another system.

Flows also enables IT to step away from the core development of these solutions, but gives them the ability to add requirements and guardrails for non-technical developers, letting them oversee and govern what is developed before it is pushed to production. 

Flows removes mundane, repetitive development tasks from IT workflows but still enables teams to retain the oversight necessary to ensure the right people have access to automations for specific enterprise systems, and that dangerous or problematic code does not go live and open up the company to misconfigurations, broken functionality, or security issues. Flows provides business users with autonomy while still allowing IT to maintain organizational governance standards.

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