Marketing Opportunities for BI, DW, and Analytics Solution Providers

Marketing Programs
  • Connect with business and IT professionals
  • Expand your customer base and generate high-quality leads
  • Showcase your latest products and solutions
  • Be recognized as a leader in the industry

TDWI Events Are Like No Others in the Industry

For 20 years, TDWI has designed quality events advancing all things data for all levels of professionals in business intelligence (BI), data warehousing (DW), and analytics. These events provide sponsors and exhibitors a mature audience of business and IT professionals who attend to improve their knowledge and look for the best products and solutions for their business problems. Approximately 70 percent of the audience has decision-making power or influences the decision process, making them a great source of leads for your sales funnel. Download the TDWI Events brochure now.

TDWI Events

TDWI offers six types of events to help position your organization as an industry leader with the BI, DW, and analytics community.

Conferences

Each conference provides in-depth education and training for business and IT professionals who want to further their knowledge of BI, DW, and analytics, with full- and half-day courses taught by TDWI faculty and independent instructors. Dedicated exhibit hall times give you maximum exposure and allow attendees who engage in quality time with exhibitors.

Audience: BI, DW, and analytics professionals at all levels within an organization—business, IT, and operations divisions represented.

BI Executive Summits

A BI Executive Summit is co-located with a TDWI Conference and brings together qualified BI directors and sponsors from various industries for three days of dialogue and interactive learning centered on a predetermined theme.

Audience: Higher-level BI executives who manage BI, DW, and analytics functions and business sponsors who want to better understand such functions.

Solution Summits

A Solution Summit addresses a single issue during an exclusive, three-day event, hosted by TDWI, for a pre-screened group of professionals attending by invitation only.

Audience: Limited to 100 senior business and technology decision makers who approve or recommend BI projects and are planning one in the next 12 months. These individuals have been hand-selected following a rigorous prequalification process.

MDM Executive Forum

The MDM Executive Forum is co-located with a conference and features a selected topic, with case study presentations, panel discussions, and sponsor presentations depending on the sponsorship level.

Audience: Higher-level BI executives who want to learn more about the topic but have limited time.

BI Symposiums

The BI Symposium is smaller than a conference but provides the same in-depth education and best practices case studies. A symposium usually offers 4–5 tracks covering current topics.

Audience: BI, DW, and analytics professionals.

Solution Spotlights

A Solution Spotlight is a custom, co-branded educational event focusing on a single "hot" or emerging topic, held in a single location or multiple cities, and conducted in partnership with a solution provider in the BI, DW, and analytics industry.

Audience: Business and IT professionals who want to know more about the subject matter in a limited amount of time.

TDWI Conferences

TDWI Conferences offer a unique combination of top-notch instructors, full- and half-day courses, one-on-one consulting, peer networking, and dedicated time in the Exhibit Hall for business and IT professionals who manage or influence the decision process at their organizations. In addition to a core program of classes—from BI fundamentals to business analytics—TDWI conferences center around a specific theme with a focus on enhancing the lines of communication between business and IT so organizations can leverage their BI initiatives for better business insight.

Quality Attendees Equal Quality Leads

Only paid conference attendees and TDWI Premium Members have access to the exhibit hall at specific times when no classes are in session. This, coupled with activities specifically organized in the hall, means that the majority will visit booths and interact with exhibitors at some time during the conference. Solutions providers who have participated in TDWI conferences are happily surprised by the quality and quantity of leads they are able to collect, prompting them to exhibit at multiple conferences, thus ensuring a steady flow of names to their sales funnel throughout the year.

10 Reasons to Exhibit at a TDWI Event

  1. High Percentage of New Attendees at Each Event
    On average, 92 percent of attendees have never attended a prior conference—you are assured of new leads each time you exhibit at TDWI events.
  2. High Percentage of New Companies at Each Event
    On average, 74 percent of companies are participating for the first time. For exhibitors, it means new prospects. More than 5,000 companies have sent their employees to TDWI conferences in the last five years.
  3. More Leads at Lower Cost
    There are no classes in session during exhibit hours, so you have the undivided attention of all the attendees during that time. Research shows that the cost per lead (CPL) to exhibit at a TDWI conference is 3–5 times less than exhibiting at some of the mega events in the industry.
  4. High-Quality Leads
    TDWI manages the traffic in the exhibit hall, allowing only paid attendees and TDWI Premium Members access to exhibitors during specific times. Every contact made is a potential customer, providing a significant ROI.
  5. Equal Playing Field for All Vendors
    The size of exhibit spaces is regulated to create an equal playing field for all vendors, large and small.
  6. Course Content Focused on the Industry
    TDWI courses draw from both the business and technology sides of the industry, ensuring a good mix of influencers and decision makers in the classes and the exhibit hall.
  7. Education-Driven Organization
    The educational format of TDWI conferences draws high-quality attendees who are interested in furthering their knowledge in BI, DW, and analytics. They are familiar with the industry and have a vested interest in learning more about products and services that can help their organizations.
  8. Additional Exposure outside the Exhibit Hall
    Program guide ads, room drops, and coupon books are just some of the ways for exhibitors to get their name in front of attendees prior to setting foot in the exhibit hall.
  9. Sponsored Speaking Opportunities
    For each conference, sponsored speaking options include sponsored luncheons and hospitality suites.
  10. The TDWI Team
    The TDWI team is dedicated to making your experience the most valuable one possible. They work with you to create an atmosphere conducive to engagement and participation.
  11. Conference Sponsorships/Options

    Gold Package—Best Value
    • One 10' x 20' booth space
    • Company logo and description in the conference program guide
    • Link to your website in the online conference brochure
    • Full page B & W ad (4" x 9") in the conference program guide
    • Room drop (does not include hotel charges; based on availability) or attendee bag insert
    • Coupon book sponsorship
    • Five exhibit hall passes
    • One three-day conference registration for member of your executive team ($2,400 value) for the conference only
    Standard Package
    • One 10' x 20' booth space
    • Company logo and description in the conference program guide
    • Link to your website from the online conference brochure

    Need More Information?

    To reserve your space at any TDWI Conference, or to learn more about other events and sponsorships, contact Steve Cissell, Senior Business Development Manager, scissell@tdwi.org.

     

    Looking for more information?

    Events

    Steve Cissell
    scissell@tdwi.org
    425.277.9135
    Online programs

    Scott Geissler
    sgeissler@tdwi.org
    248.658.6365
    Research programs

    Denelle Hanlon
    dhanlon@tdwi.org
    425.277.9130

Leading Marketers Choose to Partner with TDWI

TDWI Partner Member BrochureAs a TDWI Partner, you join an exclusive group of organizations that share the TDWI commitment to quality education, content, and knowledge transfer to BI, DW, and analytics professionals worldwide. TDWI Partners receive special benefits for maximum exposure to quality audiences, including exclusive exposure at our U.S. and European events, on our highly trafficked website, and within our well-respected publications.

Partners have access to proven marketing solutions that increase brand awareness, deliver superior lead generation, and ensure BI, DW, and analytics professionals are familiar with your products and services. Partnering with TDWI Partner provides a cost-effective way to participate in a variety of marketing opportunities, including educational events, online exposure,research, Webinars, and publications.

Partnering Has Benefits

New for 2015!

  • TDWI Partner Forum
  • Opportunity for your customer to speak at a TDWI Executive Summit
  • Video interview with TDWI analyst at a TDWI Conference
  • Custom poll on the TDWI home page
  • Your own section on the TDWI home page
  • Inquiry calls with TDWI analyst

More Benefits

TDWI Education Conferences:

  • Partner-only Welcome Reception at all four U.S. Conferences
  • Preferential booth selection and discount when exhibiting at TDWI Conferences
  • Partner logo floor decal in front of your booth at conference
  • Exclusive logo placement:
    • Conference brochures
    • Conference attendee tote bags
    • Exhibit hall banner
    • Conference program guide
  • Three (3) six-day conference registrations for each of the five 2015 Education Conferences—valued at $70K (Cannot be carried over from one event to another)
  • Exposure at the 2015 TDWI Conferences in London and Munich, including one full conference registration for each event
  • Partner discount for other TDWI educational events such as seminars, etc.

Online and Print Exposure:

  • Exposure in the Partner on the TDWI home page, in rotation with other partners—with logo and links to your site, and other content—for the length of the membership
  • Two white papers for inclusion in the TDWI White Paper library for three months—includes a lead generation component
  • Your company logo on specific TDWI publications distributed to 600,000 targeted professionals and 12-month exposure on TDWI website
  • Your logo in full-page TDWI Partner ad in quarterly BI Journal
  • 5% discount on sponsorship of TDWI publications, research reports, and Webinars

Professional Development and Strategic Consulting

  • 25% discount on speaking services delivered by TDWI analysts, including: speaking engagements, keynotes, strategic consulting, and analysis of user requirements and trends
  • TDWI Enterprise Team Membership for up to 20 people in your organization
  • 5% discount on all TDWI onsite courses

For more information on becoming a TDWI Partner, please contact Denelle Hanlon, dhanlon@tdwi.org.

 

Looking for more information?

Events

Steve Cissell
scissell@tdwi.org
425.277.9135
Online programs

Scott Geissler
sgeissler@tdwi.org
248.658.6365
Research programs

Denelle Hanlon
dhanlon@tdwi.org
425.277.9130

Your Perfect Partner for Lead Generation

When it comes to lead generation, TDWI has the right programs for your business. Whether you exhibit at an event, sponsor a research report, or invest in a microsite, TDWI has built dependable programs that give you the results you are looking for: a steady flow of leads to add to your sales funnel.

Not all leads are created equal. With quality events that attract business decision makers and IT professionals, and research and brand awareness programs year-round, your investment in a TDWI lead generation program helps solidify your company as an authority in the BI/DW and analytics world in front of the most qualified audience in the industry.

The following TDWI programs include a lead generation component:

Events

TDWI offers sponsorships to conferences and executive events where you can meet business executive and IT professionals who are looking for the best solutions to their BI and analytics problems. Unlike big, once- or twice-a-year events, TDWI's schedule of events guarantees a consistent, high-quality lead flow throughout the year, starting with conferences spread over 12 months. In addition, two high-level BI Executive Summits, four by-invitation-only Solution Summits, international BI Symposiums, and custom sponsored events give you a steady flow of quality leads for your sales pipeline.

New! Data Innovations Showcase

This single-sponsor publication is designed to appeal to a wide variety of organizations, from cutting-edge start-up innovators to well-established enterprises. Each publication provides a sponsor's perspective using a Q&A format along with company/product overview. The program contains a lead generation component depending on the level of sponsorship.

Best Practices Reports

The TDWI Best Practices Reports present findings of original, survey-based research that TDWI conducts on BI/DW and analytics technologies, concepts, and approaches. With only four reports per year, this multi-sponsor program, with reports written by TDWI research analysts, gives participating companies a steady lead generation flow from both the report downloads and the webcast.

Custom Checklist Reports

TDWI Checklist Reports provide a description of the best practices required to succeed in a particular area of BI with 7–10 key points on a specific topic. Written by TDWI research analysts and faculty, they offer pragmatic lessons learned for professionals to apply to their own initiatives. Each Checklist Report has a single sponsor who receives the leads from downloads.

Custom Turn-Key Webinars

The TDWI approach to Webinars allows you to leverage the power of our reach in the BI/DW and analytics space, and get the quality leads you are looking for in a program. TDWI handles everything for you, including the analyst/speaker and marketing to the TDWI member audience and beyond.

Checklist/Webinar Combination

This combination of two popular TDWI programs gives sponsors the benefits of both at a fraction of the cost of participating in each separately. This multi-sponsor program is designed to extend the value of your investment with a solid lead generation program that applies to both components.

Custom E-Books

TDWI E-Books are a great way to leverage the educational and editorial content of TDWI and align your organization with a thought leader. An e-book features up to three articles, including a Q&A with your subject matter expert on a topic of your choice, developed in consultation with TDWI's editorial director. You get the leads generated from downloads and you have the option to post on other media sites.

White Paper Library

White papers often play a critical part in the decision process. This program gives you the opportunity to promote your white papers to the TDWI audience and the flexibility to choose the quantity of leads you want on a fixed rate or CPL basis, over a predetermined time period.

Custom Solutions Gateways

A TDWI Solutions Gateway is an exclusive microsite hosted on the TDWI website and promoted to the TDWI member audience. It is a great way to customize and control content, and capitalize on existing assets for a greater reach. This program allows you to choose the time period you want your microsite active and generating leads.

Best of TDWI

This digital publication features the most significant TDWI articles, research, and newsletters from the previous year, along with industry forecast from industry experts. Advertising in this publication includes content in the b€œTransforming Technologiesb€ section and a full-page ad with product category opt-in leads.

TDWI News Sponsorship

This sponsorship gives you an exclusive monthly position in the Latest Articles news section of tdwi.org and in the BI This Week newsletter, and the inclusion of up to six asset links. Plus, you'll collect leads in the process.

Maturity Models and Assessment Tools

The TDWI Assessment Tool associated with one of the TDWI maturity models is a valuable approach to getting exposure in your area of expertise with a lead generation component.

 

 

Looking for more information?

Events

Steve Cissell
scissell@tdwi.org
425.277.9135
Online programs

Scott Geissler
sgeissler@tdwi.org
248.658.6365
Research programs

Denelle Hanlon
dhanlon@tdwi.org
425.277.9130

High-Impact Programs that Suit Your Needs

TDWI works with you to tailor the right programs to your company's objectives. Recognizing that companies need the flexibility to present off-the-beaten path topics, or new approaches to tried-and-true ones, we have created custom programs that allows you that agility. Based on your objectives and the outcome you want to achieve, we will help you find the right program and select the right topic, and we will work with you every step of the way to get the results you want.

Here are TDWI custom programs:

New! Data Innovation Showcase

This single-sponsor publication is designed to appeal to a wide variety of organizations, from cutting-edge start-up innovators to well-established enterprises. Each publication provides a sponsor's perspective using a Q&A format along with company/product overview.

Custom Webinars

TDWI Webinars are not your typical sponsored Webinars. We take care of everything, including a TDWI analyst/speaker, moderator, abstract, slides, and we handle the marketing. We help you select the right topic, either from an extensive list of topics, or you can choose a custom topic that best suits your product strategy. We work with you to customize the content to align with your objectives.

Custom Checklist Reports

TDWI Checklist Reports provide a description of the best practices required to succeed in a particular area of BI or analytics with the key points on a specific topic. You can select from a potential list of topics, or you can submit your own topic for review and feedback. Sponsoring a Checklist Report is a great way to invest in a thought-leadership program and get your name in front of BI professionals looking for best practices for success.

Custom E-Books

Sponsoring a TDWI E-Book is the perfect custom program. You select your topic, which is then developed with the assistance of the TDWI editorial team. The lead story is an article written by TDWI editorial staff related to the theme of the e-book, followed by a Q&A with your subject matter expert. The final piece comes from the TDWI archive, if appropriate, or can be a second original piece if no content is available.

Custom Solutions Gateways

A Solutions Gateway is an exclusive, topically focused microsite contained within the TDWI website. Sponsoring a gateway gives you complete control over content, the ability to customize the message and manage your overall strategic marketing message in one place.

 

 

Looking for more information?

Events

Steve Cissell
scissell@tdwi.org
425.277.9135
Online programs

Scott Geissler
sgeissler@tdwi.org
248.658.6365
Research programs

Denelle Hanlon
dhanlon@tdwi.org
425.277.9130

Extend Your Reach and Gain a New Audience

Content creators are always looking for new avenues to distribute the fruits of their labor. In the business intelligence (BI), data warehousing (DW), and analytics arena, TDWI programs give sponsors access to the TDWI audience using syndicated content. This audience of more than 100,000 business professionals and IT practitioners is always looking for information that can help them become more productive. Using the TDWI website to promote your content is a great way to extend your reach without having to create new material.

The following TDWI sponsorship programs use syndicated content:

White Paper Library

White papers are often critical to the decision-making process. You have them in your online library, but how can you increase readership? TDWI has a white paper library program that helps you extend your reach and gain more readers. You can choose the length of time they will reside on the TDWI site, and you can refresh content with new white papers as they become available. This is a lead generation program.

Solutions Gateways

A Solutions Gateway is an exclusive, topically focused microsite contained within the TDWI website where you can capitalize on your existing marketing assets such as white papers, Webinars, video clips, podcasts, customer stories, and articles. We host your microsite and we promote your assets to the TDWI audience for greater reach.

TDWI News Sponsorship

This monthly sponsorship gives you an exclusive position in the Latest Articles news section of tdwi.org, and in the BI This Week newsletter with links to up to six assets. It is a great way to connect a new audience to existing content on your website.

 

Looking for more information?

Events

Steve Cissell
scissell@tdwi.org
425.277.9135
Online programs

Scott Geissler
sgeissler@tdwi.org
248.658.6365
Research programs

Denelle Hanlon
dhanlon@tdwi.org
425.277.9130

You're in Good Hands with TDWI Research

In contrast to many media companies that leverage content from other sources to aggregate to their audiences, TDWI has a team of highly specialized faculty, analysts, writers, and editors to create the best BI/DW and analytics content available today. TDWI believes that quality content attracts a quality audience.

The TDWI Research department has three analysts on hand who work on premium content and provide BI/DW and analytics professionals the resources and value they are looking for to be successful. Your sponsorship of this original content allows you to be considered a thought leader in the industry.

TDWI Analysts

Philip Russom, Ph.D., is director of TDWI Research for data management and oversees many of TDWI's research-oriented publications, services, and events. He is a well-known figure in data warehousing and business intelligence circles, having published over 500 research reports, magazine articles, opinion columns, speeches, Webinars, and more. Before joining TDWI in 2005, Russom was an industry analyst covering BI at Forrester Research and Giga Information Group. He also ran his own business as an independent industry analyst and BI consultant and was a contributing editor with leading IT magazines. Before that, Russom worked in technical and marketing positions for various database vendors.

David Stodder is director of TDWI Research for business intelligence. He focuses on providing research-based insights and best practices for organizations implementing BI, analytics, data discovery, data visualization, performance management, and related technologies and methods. Stodder has provided thought leadership about BI, analytics, information management, and IT management for over two decades. Previously, he headed up his own independent firm and served as vice president and research director with Ventana Research. He was the founding chief editor of Intelligent Enterprise and served as editorial director for nine years.

Fern Halper, Ph.D., is director of TDWI Research for advanced analytics. She is well known in the analytics community, having published hundreds of articles, research reports, speeches, Webinars, and more on data mining and information technology over the past 20 years. Halper is also co-author of several "Dummies" books on cloud computing, the hybrid cloud, and big data. She focuses on advanced analytics, including predictive analytics, social media analysis, text analytics, cloud computing, and "big data" analytics approaches. She has been a partner at industry analyst firm Hurwitz & Associates and a lead analyst for Bell Labs. Her Ph.D. is from Texas A&M University.

The following TDWI programs offer original content created by TDWI analysts:

Custom Webinars

TDWI Webinar program is unique in its own right. TDWI takes care of everything, starting with assigning a TDWI analyst to handle your topic from start to finish. The analyst will prepare the abstract, create the slides, and present the Webinar on your behalf in consultation with your speaker who will present the product tie-in and participate in the Q&A section. There is no better way to associate your organization with thought leadership and be acknowledged as an authority on the subject at hand.

Custom Checklist Reports

TDWI research analysts and faculty write the Checklist Reports, which synthesize their experience and offer pragmatic lessons learned that allow BI/DW professionals to become more efficient. Each Checklist Report outlines the best practices on a specific BI topic; each one has a single sponsor who is involved in the report process, and receives leads from downloads.

Checklist/Webinar Combination

Get involved in two of TDWI popular research programs and associate your name with original content developed by TDWI research analysts. It is an excellent way to broaden your reach at a fraction of sponsoring each program separately and it gives you the though leadership visibility that BI professionals are looking for to help them do their job better. Topics available upon request.

Infographics

TDWI Infographics provide a visual representation of data gathered from research conducted by TDWI. It helps translate complex information in an easy to understand format. With original research content, TDWI Infographics give sponsors an excellent way to associate their organization with quality information and reach BI professionals.

Best Practices Reports

The TDWI Best Practices Reports present the findings of original, survey-based research conducted by TDWI research analysts. Sponsoring a Best Practices Report allows you to be directly involved in the research process with the analyst working on the report, from your help in crafting the survey prior to publication, to your contribution to the content with an interview with your subject matter expert. You will also review and provide feedback on a draft before publication. The result is an original thought leadership piece for which you have distribution rights, and that TDWI will promote on your behalf.

 

Looking for more information?

Events

Steve Cissell
scissell@tdwi.org
425.277.9135
Online programs

Scott Geissler
sgeissler@tdwi.org
248.658.6365
Research programs

Denelle Hanlon
dhanlon@tdwi.org
425.277.9130

Deliver Your Marketing Message to the TDWI Website

Well-rounded marketing plans combine lead-generation programs with brand and awareness building. TDWI offers advertising opportunities that enhance visibility in front of the TDWI audience. With over 100,000 monthly visitors to tdwi.org, advertisers are assured a steady flow of viewers who are looking for ideas, guidance, and solutions to their business problems.

The following advertising programs are available on tdwi.org:

BI this Week

Advertise in the BI This Week newsletter and get a steady flow of impressions from dedicated readers.

Display Ads

Tap into the TDWI audience with a display ad that will appear on every page of tdwi.org. It is the best way to get impressions regardless of how users navigate on the site.

TDWI News Sponsorship

This monthly sponsorship gives you an exclusive position in the Latest Articles news section of tdwi.org, and in the BI This Week newsletter with links to up to six assets. It is a great way to connect a new audience to existing content on your website.

Text Links

Text links are a great way to highlight your product, service, or special promotion. Invest in a prominently displayed text link on tdwi.org to a specific URL you provide. It is one more way to gain visibility in front of the TDWI audience.

Best of TDWI

This digital publication features the most significant TDWI articles, research, and newsletters from the previous year, along with industry forecast from industry experts. Advertising in this publication includes content in the b€œTransforming Technologiesb€ section and a full-page ad with product category opt-in leads.

 

Looking for more information?

Events

Steve Cissell
scissell@tdwi.org
425.277.9135
Online programs

Scott Geissler
sgeissler@tdwi.org
248.658.6365
Research programs

Denelle Hanlon
dhanlon@tdwi.org
425.277.9130