Scalable Probabilistic Record Linkage
September 9, 2022
No business thrives without leveraging data for effective decision making. Without a comprehensive plan in place, data silos evolve separately across departments. Company mergers and acquisitions demand unification of databases. When organizations are unable to easily and accurately combine and analyze data from disparate sources, they don’t gain actionable insight for intended outcomes.
Record linkage builds a comprehensive view of all relevant information pertaining to the same entity: person, business, or event. Many record linkage solutions don’t have the scalability to keep up with data that continues to grow at an aggressive pace. Often systems aren’t structured to generalize and rely on overly complex, cumbersome, and incomplete rules.
You need an approach to scalable, probabilistic record linkage that opens a clear path to data-based actionable insights.