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RESEARCH & RESOURCES

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Why CRM and Data Warehouses Fail with Customer 360

November 2, 2020

Building a Customer 360 program can transform the customer relationship, leading to higher revenues through cross-sell and up-sell opportunities and improving the customer retention rate.

This article will explain why achieving a complete view of the customer is so difficult and how customer relationship management (CRM) systems and data warehouses, especially in the insurance industry, do not manage customer-related data well. The core elements of this type of data fall into a discipline called Master Data Management (MDM).

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