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RESEARCH & RESOURCES

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The Do's and Don'ts of Marketing Analytics Dashboards

October 11, 2019

Even when you have all the data in the world, it’s useless when it can’t be interpreted. Instead of fueling marketing activities, organizations and teams struggle to manage and use current technologies because they fall short of providing meaningful and accessible analysis or simply don’t offer the full picture. Combining sources with a flexible and powerful analytics solution helps marketing departments see the bigger picture as they get fast answers to questions and better understand the impact of their work or how to enhance its impact. That’s where marketing analytics dashboards come in.

 


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