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RESEARCH & RESOURCES

4 Fundamental Ways Data is Changing the Face of Business

July 12, 2019

Data, undeniably, is everywhere – and day after day, as the digital world transforms more human actions into data-generating experiences, its volume continues to grow. In fact, by 2025, data-driven interactions will reach 4,785 per person per day, as the global "datasphere" grows to 163 zettabytes.

All of that data represents massive – and unprecedented – opportunity for business. Intelligence. Optimization. Innovation. Profitability. Growth. And competitive edge. So where do data-driven insights have the most impact? And what types of benefits can you expect to see?

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