In data visualization, flow is crucial. Your audience should smoothly absorb and use the information in a dashboard without distractions or turbulence. Lack of flow means lack of communication, which means failure.
So how do you create flow for an audience? By tailoring the presentation of data to that audience. If you focus on the skills, motivations, and needs of an audience, you’ll have a better chance of creating a positive experience of flow with your dashboards. And by creating that flow, you’ll be able to persuade, inform, and engage.
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