RESEARCH & RESOURCES

Looker white paper cover

Back to the Future: Reclaiming the Vision of Data Centralization

October 31, 2017

Companies have long viewed data centralization as an ideal strategy to provide decision makers with a complete picture of the business while minimizing analytical and operational headaches. This is the theory that drove the creation of the data warehouse, which was conceived as a centralized data repository. Yet for most companies, this is a dream rather than a reality—a dream sparked by a possibility that’s remained unachievable for years. Data centralization has remained as elusive as time travel in the DeLorean with its flux capacitor.

However, the obstacles that have long prevented companies from completing the centralization process can now be overcome with the right technical stack of tools and databases. In the modern world, the centralized repository can come to life in new ways with better implementations to allow organizations to finally realize the dream of a single version of the truth.

This white paper details the benefits of centralizing your data, and outlines why the process is easier than most companies realize. It then covers how Looker’s unique approach to data centralization can drive ROI for businesses across industries. Centralizing your data may be more work upfront, but it’s worth it in the long run.

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