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Next-Generation Predictive Analytics: Using Forward-Looking Insights to Gain Competitive Advantage

January 1, 2016

Business analytics is the most significant technology trend in business today, and using predictive analytics is organizations' top priority in this category. Yet the majority do not have enough experience in applying analytics to business problems and lack training on using the tools. Organizations will need to make investment priorities to have the skills and technology needed to apply predictive analytics effectively to their business.

This white paper examines the attitudes, requirements, and future plans of those who use predictive analytics and identifies the best practices of organizations that are most proficient in it. The research looks at both the commonalities and the qualities specific to major industry sectors and across sizes of organizations. It considers how organizations perform analytics, what they use it for, issues they encounter in the process, and the information technology they use.

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