Maximizing Customer-360 Insights for Competitive Advantage
Webinar Speaker: David Stodder, Senior Director of Research for BI, TDWI
Date: Wednesday, September 20, 2023
Time: 9:00 a.m. PT / 12:00 p.m. ET
When you know more about your customers and can apply this knowledge to customer-facing operations, you start to gain a competitive advantage. With the right data you increase efficiency, reduce waste, target the right customers at the right time—and close sales faster than your competitors.
Unfortunately, customer data is typically fragmented in disparate silos. For many organizations, it takes technical prowess and manual programming to produce integrated data sets and get anywhere close to complete customer 360 views. Data and AI projects stall because teams do not have accurate enough data to test and optimize their models. Customer-facing operations have trouble collaborating because there is not a single source of truth.
Join this TDWI Webinar to learn how you can leverage modern best practices to overcome these customer 360 challenges. Experts will discuss how to use customer data to fuel your AI initiatives and unleash powerful insights for customer-facing operations.
This webinar will address:
- How to create a customer 360 and a single source of truth that maximizes business performance
- Best practices for addressing lack of data, bad data, data silos, and limited data insights that disrupt workflows and limit opportunities
- Tips for using customer intelligence to build hyper-personalized experiences
- Managing data to execute analytics and AI projects, including the development and maintenance of predictive and optimization modeling
Vice President of Go-to-Market
Mark is vice president of go-to-market at ZoomInfo, leading efforts around strategy, operations, and analytics for ZoomInfo’s sales organization. His experience comes from management consulting at Bain & Company and private equity value creation at TA Associates.
Global Partner Development for Customer 360, Marketing Analytics Solutions
Rita is a seasoned leader with 20 years of experience in the advertising industry, specializing in analytics. She currently leads global partner development for customer 360, marketing analytics solutions at AWS. Prior to joining AWS, Rita advised CMOs and brand marketing teams across various industries, including financial services, regional healthcare, travel, and telecom. Her expertise lies in data strategy, analytics, and martech infrastructure to enhance marketing effectiveness and customer experiences.