Unifying Data to Drive More Effective Customer Engagement
Webinar Speaker: David Stodder, Senior Director of Research for BI, TDWI
Date: Wednesday, September 28, 2022
Time: 9:00 a.m. PT, 12:00 p.m. ET
Businesses thrive on their ability to effectively acquire, retain, and satisfy customers. This requires that organizations deliver the most actionable data analytics to every touchpoint that engages with current and prospective customers.
Customer data is only one part of the larger engagement scenario. In order to boost retention, up-sell, and other key customer-facing outcomes, businesses must also provide a trustworthy, persistent, and unified view of product, supplier, and other data. This enables every salesperson, marketing analyst, and service representative to always be working from the same comprehensive customer view. It supports proactive management of order fulfillment, inquiry resolution, and other concerns that are critical to keeping customers satisfied.
Join TDWI’s senior research director Dave Stodder on this webinar to explore how enterprises are driving more effective customer engagement through cloud-based data engineering, quality, mastering, and governance infrastructure. He will discuss how enterprises can leverage cross-domain data unification to:
- Discover the best available data from a wide range of internal and external sources, including customer relationship management, enterprise resource planning, marketing campaign management, and salesforce automation systems
- Reduce the cost of consolidating, matching, merging, transforming, segmenting, correcting, enriching, and mastering disparate data sets
- Deliver trustworthy, relevant, and curated data-driven insights into every sales, marketing, customer service, and other touchpoint
- Personalize engagement based on each customers’ full profile, unique transaction history, and behavioral propensities, such as using advanced analytics to generate predictive next-best offers and recommend substitute and alternate products to mitigate the impact of supplier bottlenecks and inventory stock-out situations
Stodder will be joined by Stuart Rorer, technical sales director for SAP and cloud partners at Tamr, and a speaker from Google Cloud, who will discuss their partnership and answer questions live from the webinar audience.
Technical Director for SAP and Cloud Partnerships
Stuart Rorer is the technical director for SAP and cloud partnerships at Tamr, helping global customers modernize their data mastering by breaking down data silos and delivering clean, accurate data. As a data and analytics professional with 25+ years of experience, Stuart works with customers to integrate the Tamr data unification solution with their existing applications and cloud infrastructure. Prior to Tamr, he led a national team at SAP, delivering enterprise solutions for data quality, data movement, analytics and data storage.
Solution Manager, Cortex Framework
Ramesh Suraparaju is the solution manager, Cortex Framework, for Google Cloud. In this role, he helps customers define and architect their digital transformation with a focus on SAP strategy and architecture. In his 16 years in the software industry, he's held positions in engineering, presales, and proposing solution architecture.