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RESEARCH & RESOURCES

Improve Your Organization’s Analytics With Third-Party Data

Webinar Speaker: Fern Halper, TDWI VP Research, Senior Research Director for Advanced Analytics

Date: Tuesday, July 28, 2020

Time: 9:00 a.m. PT, 12:00 p.m. ET

In today’s ever-changing environment, data scientists and analysts are being asked to answer new questions which often require new data sources. External data sources such as demographic data, weather data, or industry-specific data can enrich and improve analytics and predictive models. Yet, it can be complex and costly to source data from multiple providers. More frequently, organizations are looking to streamline access to this data—that is where the data marketplace can help. The data marketplace is an online, transactional store that facilitates the buying and selling of data. Organizations are utilizing marketplaces to access new data sources, collaborate with partners, and even monetize their own data.

Join this webinar to learn about:

  • How and why diverse data can enrich analytics
  • What a data marketplace is and why it can be valuable
  • Data marketplace requirements and considerations
  • New technologies improving data sourcing and analytics

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