The vast amount of information now available to organizations is spurring a push toward leveraging data to understand customers more completely. Organizations can gain insights from the data they collect, but developing higher retention and better competitive advantage also means providing customers with access to the analytics that apply to them. This is becoming prevalent in vertical markets such as data service providers, education, health care, utilities—the list is endless.
Although developing customer-facing analytics is becoming a goal of many organizations, doing so effectively can be challenging because it requires a mindset that is different from the one required to create internal business intelligence applications.
This Web seminar will focus on what is required to create better customer-facing analytics to increase customer value, and includes:
Individual, Student, & Team memberships available.