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Pulse Report

TDWI Pulse Report | Beyond “Lift and Shift”: Rearchitecting BI, ETL, and Data Warehousing for the Cloud

November 17, 2020

Cloud computing offers scalability, flexibility, cost elasticity, and fast deployment—all highly attractive attributes essential to data-fueled innovation.

Cloud migration can accelerate the use of data and analytics to optimize processes, drive stronger financial performance, proactively respond to risk and fraud incidents, and build customer loyalty and satisfaction. Organizations also need to seize the opportunity to unleash business creativity with data to intelligently expand into new markets and develop services that monetize data and analytics to increase return on investment.

Today’s organizations are pushing beyond the limits of traditional, on-premises systems, but data-driven business objectives demand more than “lift and shift.” A modern architecture that takes full advantage of the cloud will allow organizations to add new business capabilities, support a culture of innovation, and attain a higher ROI by leveraging data as a strategic asset.

This TDWI Pulse Report discusses how organizations can leverage the flexibility and scalable and elastic processing power of the cloud to solve business problems and grow revenue through new, data-rich products and services.

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