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At TDWI, we see increasing awareness that operationalizing analytics—integrating analytics into operational processes and systems—produces real business value. Why? Because operationalizing analytics makes analytics actionable. In fact, more analytically mature companies take action on the models that they build by embedding them into systems that alert users or even automatically take action on the outcome.
Although organizations put considerable emphasis, investment, and resources into the model development stage of the analytics life cycle, operationalizing the model is often overlooked. That can lead to project failure or increase the amount of time needed to deploy a model.
This TDWI Pulse Report focuses on operationalizing analytics models in order to help organizations take action and gain value.
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