This report is designed for the business or technical manager who oversees a business intelligence (BI) environment and wishes to learn the best practices and pitfalls of implementing a predictive analytics capability. The report defines predictive analytics as a form of BI that uncovers relationships and patterns, within large volumes of data, that can be used to predict future behavior and events. Unlike other BI technologies, predictive analytics is forward-looking, using past events to anticipate the future.
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