Data Digest: Data Science ROI, Modeling Data Governance, New Data-Driven Advertising
Concrete value from data science, why data modeling could help you design your governance program, and innovation with big data-driven ads.
- By Lindsay Stares
- March 23, 2017
Leaders from Ford Motor Company and credit-reporting bureau Equifax describe how they have leveraged data science for concrete returns.
Read more at TechTarget
Should you use data modeling techniques to design and maintain your data governance program?
Read more at Dataversity
Pandora will use big data to transition to highly targeted advertising. The online music platform plans to serve ads based on location, time of day, and customer demographics.
Read more at The Motley Fool
Lindsay Stares is a production editor at TDWI. You can contact her here.