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TDWI Upside - Where Data Means Business

Data Digest: Data Science ROI, Modeling Data Governance, New Data-Driven Advertising

Concrete value from data science, why data modeling could help you design your governance program, and innovation with big data-driven ads.

Gaining Value from Data Science

Leaders from Ford Motor Company and credit-reporting bureau Equifax describe how they have leveraged data science for concrete returns.

Read more at TechTarget


Data Modeling Leads to Better Governance

Should you use data modeling techniques to design and maintain your data governance program?

Read more at Dataversity


Data-Driven Advertising Meets Streaming Music

Pandora will use big data to transition to highly targeted advertising. The online music platform plans to serve ads based on location, time of day, and customer demographics.

Read more at The Motley Fool


About the Author

Lindsay Stares is a production editor at TDWI. You can contact her here.

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