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TDWI Upside - Where Data Means Business

Data Digest: Inclusive Marketing Data Strategies, Enterprise Data Lakes, Security Through Open Source

How the wrong data strategy can miss new customers, creating an enterprise data lake, and why one man believes open source is the key to real security.

Marketing Data Needs Strategy, Not More Data

As data collection has become easier, enterprises are creating highly specific pictures of their target customers. However, using only this strategy can neglect potential new customer segments. This article explains how to create a smarter strategy for targeting consumers.

Read more at The Drum

Creating a Functional Data Lake

The data lake is a trendy but misunderstood architecture. This article has detailed steps for creating and navigating a useful data lake for the enterprise.

Read more at Dbta

Why Open Source Ensures Privacy and Security

Though this article is about an individual trying to have total security and privacy in his personal use of technology, the insight can apply to enterprise strategy. The author explains why he came to the conclusion that open source is necessary for total security.

Read more at Network World

About the Author

Quint Turner is an editorial intern at TDWI and an undergraduate English student at Skidmore College. Follow his blog at

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