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TDWI Upside - Where Data Means Business

Data Digest: Marketing with Big Data, Social Media Analytics, A Data Scientist’s Story

Today learn how to use big data for customer profiling and marketing, how to use data analytics with social media marketing, and what background goes into pursuing a career as a data scientist.

Use Big Data for Personalized Marketing

This article provides practical steps for using big data to optimize your marketing without being paralyzed by overthinking.

Read more at Forbes

Best Practices for Social Media Analytics

Leverage data analytics for great social media marketing results with the advice and case studies in this article.

Read more at Marketing Insider Group

Data Scientist Origins

IoT data is driving demand for data scientists. In this article, a working data scientist explains how she started her career and brings you up to speed on today's hottest job.

Read more at Information Management

About the Author

Quint Turner is an editorial intern at TDWI and an undergraduate English student at Skidmore College. Follow his blog at

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