Data Digest: Granular Data Mining, Sentiment Analysis, and IoT Security
Learn how new tools for data mining are creating more efficient insights, how sentiment analysis will transform marketing, and how to protect your enterprise on the Internet of Things.
- By Quint Turner
- May 20, 2016
Legacy data mining tools were great for the job even five years ago, but the sheer scope of big data now makes them less than optimal. This article argues that large amounts of data must be examined at a very fine scale to get the best insights, so a new data-mining culture and new tools are required.
Read more at Information Age
The age of big data offers a golden opportunity for marketers. With the right tools, you can see if a campaign is working right away through sentiment analysis of social media data. This article defines sentiment analysis before exploring its implications for the future of marketing.
Read more at Forbes
The Internet of Things offers great advantages if used well, but IoT devices can carry significant security risks. This article covers some potential problems with the spread of IoT and gives some best practices for keeping your enterprise safe.
Read more at CSO
Quint Turner is an editorial intern at TDWI and an undergraduate English student at Skidmore College. Follow his blog at pungry.com.