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TDWI Upside - Where Data Means Business

Data Digest: Granular Data Mining, Sentiment Analysis, and IoT Security

Learn how new tools for data mining are creating more efficient insights, how sentiment analysis will transform marketing, and how to protect your enterprise on the Internet of Things.

Real Insight Is in Granular Data

Legacy data mining tools were great for the job even five years ago, but the sheer scope of big data now makes them less than optimal. This article argues that large amounts of data must be examined at a very fine scale to get the best insights, so a new data-mining culture and new tools are required.

Read more at Information Age

Sentiment Analysis for Better Marketing

The age of big data offers a golden opportunity for marketers. With the right tools, you can see if a campaign is working right away through sentiment analysis of social media data. This article defines sentiment analysis before exploring its implications for the future of marketing.

Read more at Forbes

Staying Secure on IoT

The Internet of Things offers great advantages if used well, but IoT devices can carry significant security risks. This article covers some potential problems with the spread of IoT and gives some best practices for keeping your enterprise safe.

Read more at CSO

About the Author

Quint Turner is an editorial intern at TDWI and an undergraduate English student at Skidmore College. Follow his blog at

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