Data Digest: Focus on Big Data Analytics
Big data's effectiveness, plus fusing marketing with data science and using a citizen data scientist to find your big data footing.
- By Quint Turner
- March 16, 2016
For a number of reasons, big data has lost some of its excitement. One of them is the fact that a certain case study supposedly proving the effectiveness of big data, Google Flu Trends, turned out to be more wrong than right. This article reviews why that particular study went wrong and how to use big data for truly effective analytics in all contexts.
Read more at Forbes
The era of big data brings plenty of opportunity to marketers, though automation of marketing may worry those who got into the job just to be creative. TWhat will the marketer of tomorrow will have to deal with as the rise of big data continues?
Read more at Leadmd
The transition into big data is a difficult one, undoubtedly, but there
are ways to make it easier. This article recommends giving the IT leader in charge of your big data implementation some help by hiring 'citizen data scientists' -- along with other tips.
Read more at Information Management
Quint Turner is an editorial intern at TDWI and an undergraduate English student at Skidmore College. Follow his blog at pungry.com.