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RESEARCH & RESOURCES

TDWI White Paper Library

TDWI maintains this library of white papers as a resource for in-depth research and commentary about the big data, business intelligence, data warehousing, and analytics industry. The content in this repository is crafted by TDWI's software and consulting partners. To find out how your company can promote its content in this library, click here.


Aligning Your Data and Analytics Strategies

October 30, 2019

In this paper, we will discuss the importance of building solid data and analytics strategies, and aligning them to ensure the connection between effective data management and business outcomes.


Information Builders e-book

6 Worst Practices in Data Governance

October 30, 2019

In this e-book, we examine the six worst practices in governance and, more important, how to avoid them.


Information Builders ebook

Information Builders Success in Insurance

October 30, 2019

How can insurers improve claims and fraud management, underwriting, finance, and other crucial operations, while strengthening relationships with agencies and policyholders?


How Data and Analytics Enhance The Customer Experience

October 30, 2019

In this e-book, we explore the different challenges organizations face when trying to create a customer-centric culture.


Tableau white paper cover image

Marketing Accountability: A CEO Blueprint

October 11, 2019

Most CMOs still struggle to quantify and communicate the contribution of marketing strategies and investments to growth, profits and enterprise value. Read this white paper to learn how to overcome this hurdle.


Tableau white paper cover image

Making Flow Happen: How to Build Dashboards That Persuade, Inform, and Engage

October 11, 2019

In data visualization, flow is crucial. Your audience should smoothly absorb and use the information in a dashboard without distractions or turbulence. Lack of flow means lack of communication, which means failure.


Tableau white paper cover image

The Do's and Don'ts of Marketing Analytics Dashboards

October 11, 2019

An overabundance of consumer and audience touchpoints means more information to collect and consume. But it’s worthless when not analyzed properly. That’s where marketing analytics dashboards come in.


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