TDWI White Paper Library
TDWI maintains this library of white papers as a resource for in-depth research and commentary about the big data, business intelligence, data warehousing, and analytics industry. The content in this repository is crafted by TDWI's software and consulting partners. To find out how your company can promote its content in this library, click here.
October 11, 2019
Most CMOs still struggle to quantify and communicate the contribution of marketing strategies and investments to growth, profits and enterprise value. Read this white paper to learn how to overcome this hurdle.
Sponsored By Tableau Software
October 11, 2019
An overabundance of consumer and audience touchpoints means more information to collect and consume. But it’s worthless when not analyzed properly. That’s where marketing analytics dashboards come in.
Sponsored By Tableau Software
October 11, 2019
In data visualization, flow is crucial. Your audience should smoothly absorb and use the information in a dashboard without distractions or turbulence. Lack of flow means lack of communication, which means failure.
Sponsored By Tableau Software
October 7, 2019
In this paper we will explore how Tableau can help with all stages of an analytics project.
Sponsored By Tableau Software
October 7, 2019
Today, businesses of all sizes can connect to and analyze data (even big data) to educate each other and drive better business decisions.
Sponsored By Tableau Software
October 7, 2019
Every day millions of finance professionals extract data from different platforms and reporting systems into spreadsheets to ask and answer thousands of questions. The primary hardship with this ingrained manual routine is, of course, time.
Sponsored By Tableau Software
October 7, 2019
Instead of letting nefarious characters own these concepts, use them to identify and fight back against fraud.
Sponsored By Tableau Software