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RESEARCH & RESOURCES

TDWI White Paper Library

TDWI maintains this library of white papers as a resource for in-depth research and commentary about the big data, business intelligence, data warehousing, and analytics industry. The content in this repository is crafted by TDWI's software and consulting partners. To find out how your company can promote its content in this library, click here.


Tableau white paper cover image

Marketing Accountability: A CEO Blueprint

October 11, 2019

Most CMOs still struggle to quantify and communicate the contribution of marketing strategies and investments to growth, profits and enterprise value. Read this white paper to learn how to overcome this hurdle.


Tableau white paper cover image

The Do's and Don'ts of Marketing Analytics Dashboards

October 11, 2019

An overabundance of consumer and audience touchpoints means more information to collect and consume. But it’s worthless when not analyzed properly. That’s where marketing analytics dashboards come in.


Tableau white paper cover image

Making Flow Happen: How to Build Dashboards That Persuade, Inform, and Engage

October 11, 2019

In data visualization, flow is crucial. Your audience should smoothly absorb and use the information in a dashboard without distractions or turbulence. Lack of flow means lack of communication, which means failure.


Tableau whitepaper cover image

Advanced Analytics with Tableau

October 7, 2019

In this paper we will explore how Tableau can help with all stages of an analytics project.


Tableau whitepaper cover image

Define Analytics: The Changing Role Of BI’s Favorite Catch-All Term

October 7, 2019

Today, businesses of all sizes can connect to and analyze data (even big data) to educate each other and drive better business decisions.


Tableau whitepaper cover image

Four Ways Finance Creates Value with Visual Analytics

October 7, 2019

Every day millions of finance professionals extract data from different platforms and reporting systems into spreadsheets to ask and answer thousands of questions. The primary hardship with this ingrained manual routine is, of course, time.


Tableau whitepaper cover image

Find Fraud Quickly: 4 Steps To Data Insight

October 7, 2019

Instead of letting nefarious characters own these concepts, use them to identify and fight back against fraud.


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