Deploying Modern Cloud Data Analytics to Drive Competitive Advantage With AI
Webinar Speaker: James Kobielus, Research Fellow
Date: Wednesday, February 26, 2025
Time: 9:00 a.m. PT / 12:00 p.m. ET
Enterprises are increasingly centralizing customer data in modern cloud-based platforms for real-time applications and AI. Today’s cloud-based customer data platforms provide a strong competitive advantage by enabling superior customer service, streamlined operations, multichannel experience personalization, and better target marketing.
In this webinar, TDWI research fellow James Kobielus will discuss how modern organizations are deploying cloud data analytics with composable customer data platforms. This allows them to support departments across the enterprise by engaging more effectively with customers to acquire and retain these important relationships.
Kobielus will be joined by Nitay Joffe from ActionIQ and Luis Alonso from HP for a discussion of the following topics:
- What is the optimal AI-first cloud data platform architecture for acquiring, cleansing, enriching, analyzing, and activating customer data?
- What best practices in cloud data management can pull insights from organizations’ customer data assets faster for use in time-sensitive marketing campaigns?
- How can customer relationship management professionals leverage modern customer data platforms to unlock the value of all their customer data?
- How can marketing data scientists extract maximum value from first-party customer data to mitigate the growing risks of third-party cookie deprecation?
- How can organizations ensure quality, consistency, and privacy when managing customer data across federated platforms operated by different business units?
Date: February 26, 2025
Time: 9:00 am PT
James Kobielus