Solving Data Management Challenges to Deliver Next-Gen Customer Experiences
Webinar Speaker: David Stodder, Senior Director of Research for BI, TDWI
Date: Tuesday, April 18, 2023
Time: 9:00 a.m. PT / 12:00 p.m. ET
Customers expect you and your company to know what they need and want, yet only 14% of companies have a 360-degree view of their customers, according to Gartner. Organizations today face challenges including managing disparate customer data. This hinders how well your marketing function can deliver effective data-driven personalization and execute retargeting strategies. The result: Decreased brand loyalty and customer lifetime value.
The foundation for overcoming challenges is the first-party data your organization collects directly from customers, from visitors to your websites and physical locations and through social media. This data is the basis for unique predictive insights into customer preferences and behavior, which is the key to delivering next-gen customer experiences. With analytics and AI/ML based on relevant first-party data, you can drive next-best action recommendations and personalize messaging and advertising in real time.
In this webinar, industry experts will discuss how to solve customer data management and analytics challenges to support smarter next-best action and retargeting strategies. Join us as we talk about customer demand for personalization, data management trends, and best practices for collecting and processing customer behavioral data, including using a data lakehouse to eliminate disparate data problems.
Topics we will discuss include:
- How to effectively collect and manage unique first-party data
- Increasing the business impact of first-party customer data generated in real time from multiple channels for actioning to customer behavior as it happens
- How to use a data lakehouse to manage customer behavioral profiles and facilitate real-time insights for personalized recommendations and retargeting
- How you can align data management and analytics to make customer experiences a competitive advantage by delivering relevant recommendations at the right time
Speakers
David Stodder
Senior Research Director
TDWI
David Stodder is senior director of TDWI Research for business intelligence. He focuses on providing research-based insights and best practices for organizations implementing BI, analytics, data discovery, data visualization, performance management, and related technologies and methods and has been a thought leader in the field for over two decades. Previously, he headed up his own independent firm and served as vice president and research director with Ventana Research. He was the founding chief editor of Intelligent Enterprise where he also served as editorial director for nine years.
Mike Maloney
Chief Data Officer, North America
Snowplow
Mike Maloney, chief data officer - North America, has a long history of building innovative data assets and products in the areas of data architecture, governance, cloud, and data science. With more than 20 years of industry experience in Fortune 100 companies, Mike and his team work to give customers exactly what they need in the simplest, most elegant solution possible.
Prior to joining Snowplow, Mike held executive IT, analytics, and operational positions at several Fortune 500 companies. When not working, he spends his time with his family, coaching, serving on boards, and teaching writing at the University of New Hampshire.
David Stodder