How Cloud Data Can Generate Fresh Revenue
Webinar Speaker: James Kobielus, Senior Research Director, Data Management
Date: Wednesday, July 21, 2021
Time: 9:00 a.m. PT, 12:00 p.m. ET
Data is a core component of many business decisions, outcomes, and products. When considering new opportunities, companies may find themselves challenged to find the most suitable, timely data for their needs.
To address these requirements, more businesses are sourcing this critical resource online from trusted third parties. Externally acquired data assets can supplement and augment the customer, finance, and other operational data that organizations maintain in their data warehouses, data lakes, and other repositories.
Leveraging cloud data marketplaces, exchanges, and other sharing environments, business users can browse, sample, and purchase ready-to-use data sets for many purposes that benefit their bottom line. Chief among such uses are driving better operational decision support, improving the efficacy of new AI-based applications, and bundling into new revenue-bearing products. By the same token, more businesses are providing fresh data for licensing through these marketplaces, thereby monetizing these resources beyond any bottom-line payoff from operational uses.
Join TDWI’s senior research director James Kobielus on this webinar to explore how businesses are generating fresh revenues by leveraging data that they acquire or that they provide through cloud-based marketplaces. Attendees will learn the following benefits for participants in these marketplaces:
- Discover the best available data from a wide range of sources. Participating in online marketplaces allows buyers to explore a broad range of open source and commercial offerings and enables providers to increase discovery of their products.
- Reduce data management costs. Acquiring live, ready-to-use data sets can reduce or eliminate the costs and effort associated with traditional ETL and other processes of data ingestion and preparation.
- Access live data continually. Access to live, real-time data allows businesses to surface insights and take action faster.
- Add new revenue streams. Organizations ranging from mobile app start-ups to SaaS companies can use data marketplaces to deepen their relationship with their customers, create new product lines, and differentiate their applications.
James Kobielus