Staying in the Game with Big Data in Consumer Industries
TDWI Speaker: Colin White, President BI Research
Date: Thursday, October 31, 2013
Time: 9:00am PT, 12:00pm ET
No individual is a “segment.” Big data and advanced analytics allow companies to treat customers as individuals and not as broad demographic slices. Smarter marketing starts conversations and delivers useful services—to one individual at a time.
Although consumers are generating more data and insights for market research than ever before, they are doing it on their own terms. Consumers create a wealth of information on Facebook and Twitter, and as members of loyalty programs and fan pages, but are less interested in joining companies’ traditional consumer research panels. Firms need to adapt to this emerging dynamic and “listen” to their consumers in all the various ways they are communicating—relying less on “asking” for their time and opinions directly.
This TDWI Webinar focuses on how organizations can develop a strategy for successfully tapping the riches of big data through BI and advanced analytics technologies and practices for their marketing efforts.
You will learn:
- Challenges and opportunities of big data within marketing: Matching the right technologies to the right situation
- Strategies for meeting user requirements for accessing, analyzing, and visualizing big data
- How organizations can implement big data technologies and best practices in their marketing efforts that have worked successfully in other industries
Colin White