Supporting the marketing function requires attention to a number of technical challenges. Addressing these challenges requires a platform that can adapt to the rapidly evolving universe of marketing tools, services, and data sources. Because many of these services are hosted in the cloud, the logical first approach would be to consider a cloud data warehouse.
Organizations today increasingly depend on analytics to drive strategic and operational decisions. To fuel innovation and improve customer experiences and engagement across channels, organizations are laser-focused on using state-of-the-art data platforms and analytics technologies to extract value from an ever-widening selection of data.
However, one issue could bring analytics in your organization to a halt: the inability to properly secure, protect, and govern sensitive data. Read this new report from TDWI Research to learn how to keep your data secure while it's being worked with.
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