Supporting the marketing function requires attention to a number of technical challenges. Addressing these challenges requires a platform that can adapt to the rapidly evolving universe of marketing tools, services, and data sources. Because many of these services are hosted in the cloud, the logical first approach would be to consider a cloud data warehouse.
Organizations today increasingly depend on analytics to drive strategic and operational decisions. To fuel innovation and improve customer experiences and engagement across channels, organizations are laser-focused on using state-of-the-art data platforms and analytics technologies to extract value from an ever-widening selection of data.
However, one issue could bring analytics in your organization to a halt: the inability to properly secure, protect, and govern sensitive data. Read this new report from TDWI Research to learn how to keep your data secure while it's being worked with.
Time spent cleaning data is eating away at the time available for analysis. What steps can your enterprise take to get analytics back on track?
Predictive analytics is on the verge of widespread adoption. In this report, Fern Halper provides an overview of the state of the predictive analytics market, as well as an overview of the key product offerings helping organizations realize value from predictive analytics.
Read this e-book to find out what it means to be driven by data and what it takes to transition to such a culture.
Download this e-book to learn some key strategies for analytics success in the cloud, as well as an illuminating case study study of the benefits of a hybrid approach from the award-winning AMC Network.
Download this e-book to read articles, opinions, and interviews on data management trends and how enterprises are changing the way they deal with data.
Find the right level of Membership for you.