TDWI Insight Accelerator | Customer Insight in the Age of Consent
August 30, 2019
To gain insights for achieving customer-centric goals, decision makers need good data. However, few topics are more contentious today than how organizations collect data generated by customers who buy goods and services and the consumers who use them.
This TDWI Insight Accelerator focuses on customer analytics practices and how organizations must adapt them to increasingly stringent requirements for getting customer and consumer consent.