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TDWI Upside - Where Data Means Business

Contributor: Troy Hiltbrand

Troy Hiltbrand is the Chief Digital Officer at Kyäni where he is responsible for digital strategy and transformation. You can reach the author at [email protected].



All articles by Troy Hiltbrand

Use Analytics to Power Your Outbound Marketing

Outbound marketing programs struggle to effectively connect with customers, but with advanced analytics, these programs can be greatly improved.

Addressing Fraud with Advanced Analytics

Credit card fraud is on the upswing, impacting consumers and every company that handles credit card transactions. What can an enterprise do to prevent it and protect itself and its legitimate consumers?

Passive vs. Active Business Intelligence

Transform your BI system from one that informs to one that compels your audience to take action.

The Importance of Analytics in Digital Business

What is the secret to making your organization successful in the constantly evolving and turbulent economy? It's analytics.

Do You Need Deep Learning?

The analytics industry is buzzing about the concept of deep learning. What is it and how is it different from predictive analytics? More important, do businesses need it to be successful?

Three Introductory Machine-Learning Platforms

Three services offer a simple entry point to advanced analytics.

Data Hunting: Mastering the Big Data Challenge

The data is out there. It’s time to use it effectively to bring your big data strategy to life.

The First Step Is the Hardest: The Path to Advanced Analytics

There's a lot of buzz about advanced analytics. To go beyond the hype and benefit from its potential, managers and practitioners alike need to retool their thinking.

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