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Fivetran Updates Its ‘Powered by’ Managed Service

New embedding capabilities enable product teams to blend data integration functionality into their apps.

Note: TDWI’s editors carefully choose vendor-issued press releases about new or upgraded products and services. We have edited and/or condensed this release to highlight key features but make no claims as to the accuracy of the vendor's statements.

Fivetran, an automated data integration provider, released new functionalities and a significant expansion of Powered by Fivetran, a managed service offering that gives cloud application providers and data insights companies enhancements for building custom data-powered applications on top of the Fivetran infrastructure.

The update includes improvements to its REST API, including support for a custom-branded OEM integration designed for product teams that want to embed Fivetran while maintaining the look and feel of their native application.

Powered by Fivetran is designed to help companies reduce the time required to build and deliver analytics applications and portals to their customers. Companies that implement Powered by Fivetran eliminate the resource-intensive task of developing and maintaining data pipelines to onboard data from their customers. Instead, companies can focus on creating data-rich product experiences and surfacing insights to their users.

Another Powered by Fivetran enhancement is expanded functionality of its REST API, including OAuth token support for connectors. With this support, the connectors can receive an OAuth token directly from a customer’s application and form a connection between an end-user data source and Fivetran. This means product teams can use the functionality of Fivetran to onboard customer data while maintaining complete control over the look and feel of their app’s user experience -- including ownership over the OAuth flow.

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